hide k 1896 Co., Ltd. has launched a limited pre-sale of "hide k 1896 HAIR WAX," the first product in its SKIN & HAIR collection, at its flagship store and online store.
SKIN & HAIR collection by Dr. HideyukiKasuga hide k 1896 HAIR WAX
The "hide k 1896 SKIN & HAIR collection" was born from the long-standing research on "the environment and resources" conducted by Hideyuki Kasuga, Ph.D., the brand's founder, who continues to lead research and development efforts himself. The brand develops and markets products that bring richness to daily life and harmonize with nature.
Collection No. 01: HAIR WAX
POINT 1: A matte finish that blends seamlessly with any hair type
Its light, non-greasy texture is suitable for people of all genders and ages.
POINT 2: Long-lasting and can be restyled as many times as you like
The style holds well and can be easily restyled with your fingers as many times as you like.
POINT 3. Formulated with plant-derived ingredients
Formulated with plant-derived ingredients such as royal jelly and candellila wax. Provides natural moisture to the hair.
POINT 4: Developed over a period of two years
The brand’s founder, Dr. Hideyuki Kasuga, personally developed this product by refining its formulation and texture.
A Container Recycling Scheme in Partnership with Beauty Salons
In partnership with Beauty Salon Blant, we will collect used plastic containers. The collected containers will be recycled into containers made from TRANSWOOD®, an eco-friendly composite material brand, and launched on the market (scheduled for 2026). At the same time, we plan to launch a refill series for the "hide k 1896 SKIN & HAIR collection."
