hk1896® Pop-Up Store
Concurrent Event: TRANSWOOD® with Prsus® Exhibition
Location: Tokyu Plaza Harajuku, "Harakado," 3rd Floor
"BABY THE COFFEE BREW CLUB"
6-31-21 Jingumae, Shibuya-ku, Tokyo
Dates: Thursday, March 27, 2025 – Wednesday, April 2, 2025
Thu: 8:00 AM – 11:00 PM
Fri: 8:00 AM – 11:00 PM
Sat: 11:00 AM – 9:00 PM
(Sun): 11:00 a.m. – 9:00 p.m.
(Mon): 8:00 AM – 11:00 PM
Tue: 8:00 AM – 11:00 PM
Wed: 8:00 AM – 11:00 PM
A limited-time hide k 1896® pop-up store will be held at "BABY THE COFFEE BREW CLUB" on the 3rd floor of Tokyu Plaza Harajuku "Harakado" from Thursday, March 27, 2025, to Wednesday, April 2, 2025. The full lineup of the les trois collection will be available.Additionally, the event will be held concurrently with the special exhibition “TRANSWOOD® with Prasus® – The Future of Environmentally Harmonious Materials” (co-hosted with Mitsui Chemicals).
Click here for directions↓
https://www.tokyu-plaza.com/harakado/access/
"hide k 1896®,"an eco-friendly product brand
An eco-friendly brand with roots in a hemp wholesaler founded in 1896
Founded in 2013 by Hideyuki Kasuga (Ph.D. in Engineering), the eco-friendly product brand “hide k 1896®” traces its origins to the family business “Kasuga Shoten,” a hemp wholesaler established in 1896 under the philosophy that “what is made by human hands should be returned to nature by human hands.” The brand develops a wide range of lifestyle products—including tableware, fashion, and furniture—based on “TRANSWOOD®,” an eco-friendly composite material formulated and designed in-house,“COMPOSITE TEXTILE,” to develop a wide range of lifestyle products, including tableware, fashion, and furniture.
Click here to purchase the Retowa Collection
https://store.hidek1896.com/collections/tableware
TRANSWOOD® with Prasus® Exhibition - The Future of Environmentally Friendly Materials - (Co-hosted by hide k 1896 | Mitsui Chemicals)
TRANSWOOD® is an eco-friendly material brand developed by Hideyuki Kasuga (Ph.D. in Engineering) based on the concept of a “material that lasts 100 years.”The composite material [TRANSWOOD® with Prasus®], which combines “wood-derived materials” such as wood flour from thinned timber and CMF (cellulose microfiber) with the mass-balanced biomass resin [Prasus®] made from waste cooking oil and other sources, reduces CO2 emissions and plastic usage during the manufacturing process and is a fully recyclable, all-bio-based material.
At this exhibition, we will showcase the “future of eco-friendly materials” embodied by [TRANSWOOD® with Prasus®].
